Ulaanbaatar /MONTSAME/ On January 18, the MNCCI Representative Office in Beijing organized a meeting entitled “Doing Business in the China’s Market”. At this meeting which brought together some 30 businesspeople, Ms. U.Munguntsatsral, the MNCCI Representative to Beijing, gave details on some tips for doing business in China, exporting goods to the Chinese market and performance of an application process.

She underlined the importance of considering the culture, social and communication characteristics to sell products in a foreign market.

“Communication style of Chinese businesspeople is less impulsive and more neutral when it comes to decision-making. They consider anything from many sides and their negotiations tend to run in a devious way. They are also good listeners. Therefore, it is important to determine characteristics of key players within a market in order to enlarge the competitiveness. Seeking for a proper tactics of communications, maximizing own reputation and charisma and keeping an excellent network are good strategies as well,” Munguntsatsral underlined.

Chinese companies have a big interest in exporting cashmere goods to Mongolia. Top ten cashmere companies in China make up 75 percent of the country’s total goods, so the market of cashmere in China is considered as a mediocre oligopoly market. Inner Mongolia-based “Ordos Resource” JSC is the largest company within China’s market of cashmere goods and sales. Registered in the Hong Kong Stock Exchange, the “Ordos Resource” JSC has 26 thousand employees and its market evaluation CNY 30 billion. It means that Mongolian cashmere companies must be competitive in the largest and sustainable market with their style and quality, and make their products different. “When you want to export goods to the China’s market, you should keep the national standard, technical standard, local standard and organizational standard,” she said.

Munguntsatsral pointed out Mongolian businesspeople are now able to sell products through Taobao, a major online shopping website of China. She added preparation has been done to open a special site called ‘Made in Mongolia’ in the website.

The MNCCI Representative Office in Beijing works in functions to render transportation and logistics services to enterprises doing business in China, to organize business tours, forums and workshops, help people purchase products from China and open a branch in China. The Representative Office also works to attract investors, set up a partnership, conduct surveys on export and import and make the booking of domestic flight tickets and accommodations within China.

During the meeting, it has been decided to nurture cashmere and pure water business for getting them entered the Chinese market. The criteria were based on a company’s potential to pay current expenses, an enthusiastic plan and a production process by internationally recognized technologies.

source: mongolchamber.mn